MARKETING MANAGEMENT市场营销管理.pdfVIP

MARKETING MANAGEMENT MARKETING MANAGEMENT MMAARRKKEETTIINNGG MMAANNAAGGEEMMEENNTT College of Economics Trade, NAU Xiangyang Chang Sep. 2004 Structure of the textbook Structure of the textbook Part 1 understanding marketing management Part 2 analyzing marketing opportunities Part 3 developing marketing strategies Part 4 making marketing decisions Part 5 managing and delivering marketing programs PART 1 PART 1 Understanding Marketing Manag