鹏润电器简介（终稿）-OK.pptVIP

因为站得更高，所以看得更远！ 我们是一支自信并相互信赖的团队，我们拥有敏锐、犀利的目光；我们拥有对成功强烈的渴望；我们拥有炽热的创业激情；我们拥有……这有助于我们比竞争对手更快的发展，取得持久、领先、丰厚的市场份额。 Because we are standing on a higher position, we are able to have broader vision ! We are a team with confidence and mutual trust. We own sharp and acute vision; we are eager to achieve success; we have passion to develop our business …… All these factors help us to win and lead in competition, and obtain long-term profitable market shares. 目录 鹏润电器背景介绍 Company Background 鹏润电器公司简介 Company Introduction 鹏润电器组织架构 Organization Chart 鹏润电器运作模式 Management pattern 差异化经营 Business mode 鹏润价值观 Values of Eagle 鹏润目标 Goals of Eagle 远景规划 Vision of Eagle 鹏润电器背景介绍 鹏润电器公司简介 差异化经营 市场定位差异化 On customers 产品定位差异化 On products 采购模式差异化 On purchase 营销模式差异化 On marketing 服务模式差异化 On service 市场定位差异化On Customers  锁定对生活品质有较高需求的人群 Target consumers seeking good quality life 重点发展追求时尚且具有一定消费能力的人群 Mainly focused on the fashionable people with considerably consuming power 积极开拓政府和集团采购市场 Actively develop government and enterprise purchase business 创立中国家电零售行业新标准，推进中国家电产业发展 To establish the new criterion in the home appliance business and to impel the development of Chinese home appliance market 产品定位差异化 On products 注重尖端技术产品的引进 Introducing the high-tech products 与国际市场同步提供最新家电产品，更多引进原装进口家电产品 More original direct-import products. 全面涵盖家用电器品类，提供完善家电解决方案 Full coverage on electric appliance products and offer perfect solution to better life. 采购模式差异化 On purchase 净价采购 Net price purchase 议价采购 Negotiated price purchase 去除在采购环节中可能发生的一切不必要的费用，取消返利要求，使产品价格更为透明直接，将供销双方的精力更多的投入到产品选择及市场推广中。 We exclude the unnecessary costs and fees during the purchasing process, We cancel the rebate policy which helps the suppliers and distributors emphasize on the products development, selection and marketi