译林牛津版必修四 Unit1 Wordpower课件(共33张PPT)PPT.ppt

高一（下） Unit 1 Advertising Word power Using suffixes Blank-filling _____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types: __________ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be_______(care). Advertisements persuasive exciting Generally commercial truth careful Question: How are these new words formed? More examples: Root derivatives/new words health interest depend use difficult week healthy interesting dependent useful difficulty weekly How to form adjectives from nouns and verbs? A: Do all ads play tricks on people? B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us. commerce n. commercial attract v. attractive excite v. exciting Using suffixes Noun +y +ly +ic +al +ous +ful health healthy week weekly hero heroic natition national danger dangerous help helpful Verb +ed +ing +able +ive mix mixed interest interesting enjoy enjoyable attract attractive Can you think of more examples? Best Clothing Shop Do you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的), _______ (bore) outfits(服装) every day? Do you sometimes feel like your friends are trendier(更时髦的) than you are, and wear more _______ (create) outfits? lovely attractive boring creative We can tell you where your friends found their ________ (fantasy幻想) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping