商业策划business plan presentation 案例（养生馆）.pptVIP

Health Centre ---LOHAS(乐活) Restaurant Business Plan Introduction Business Description by Phoenix Managing by Gally Marketing by MonicaZippo Accounting Financing by Jane Introduction by Phoenix Health Centre Consulting Zone professional advice Material Zone raw materials Catering Zone low-calorie delicacy Relaxing Zone SPA, Massage Business Description Products or goods Low-calorie and healthy set meals. Services Take-out set meals Growth Trends In This Business The awareness of keeping healthy For a slim or fit figure Pricing power Low-calorie set meals Adequate alternatives Attractive signature dishes Location Criteria Space requirements 20 square meters Office criteria close to our target consumers Health certificate Business license Tax registration Sanitation license Managing --- Gally General partnership Limited liability corporation Internal Controls A certain person will take charge of the managing. Benefits will be divided evenly. All will be involved in decision making. (Few conflicts) The risk of running out of cash A drop in sales or insufficient sales Dishonesty, theft, and shrinkage Business recessions Identify and acknowledge problems promptly and honestly Target consumers the increasing number of persons who show the eagerness to pursue healthy lifestyles, that is ,with a narrow bounds, healthy food(especially white collars and students). We will bent our efforts on providing food using the green-ingredient without health hazard. We do a brief questionnaire of 100 people anonymously It shows that many people have the feeling that they are not satisfied with the food the main factor of they choose a food It shows that the health and the price play a role in choosing food. So we will focus on providing foods with approachabl