Stylistic features of written English advertisement and translaton strategy 英语专业毕业论文.docVIP

Stylistic features of written English advertisement and translation strategy Introduction Advertising is meant to seduce us into buying wanted and sometimes unwanted products. The question is: does that work? What messages get across and when and why, and what messages dont? Thus with the direction of advertising psychology we should do research in the stylistic features and translation strategy of commercials in detail. Based on a large number of translation examples, the essay makes a sum on stylistic features of written English advertisement through analyzing wording, syntax rhetoric and its translation strategy separately. 1. Advertising psychology Scott initially did research in the study of advertising psychology, which began with the analysis and design advertising text. During the annual meeting in Chicago in 1901, he proposed that the working practice should be theoretically studied, making ads research become a science and psychology had play an important role in it from then on. This insight got the enthusiastic support of the participants. For the next two years, Scott continuously published 12 articles about advertising psychology and made it a book, which is called The Advertising Theory, published in 1903. The book marked the birth of advertising psychology. In 1908, Scott furtherly systematized the knowledge of advertising psychology and wrote the book Psychology of Advertising, which discussed key topics in the fields of social and consumer psychology. Important questions are addressed such as: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? What messages get across and when and why?? This is the first book to offer a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and to discuss this research in the context of recent devel