毕业论文外翻译-建立高员工敬业度的企业文化.doc

中文3716字 本科毕业论文（设计） 外文翻译 外文题目 Building a culture of high employee engagement 外文出处 Strategic HR Review.2010(3):p25-31 外文作者 Gary Tomlinsoon 原文： Building a culture of high employee engagement 作者：Gary Tomlinson Kia Motors is part of the Hyundai-Kia Automotive Group – the fourth largest automotive manufacturer in the world – with its headquarters in Seoul, Korea. The company employs over 40,000 employees in over 167 countries. This case study centers on Kia Motors (UK), which is a wholly owned subsidiary of Kia Motors Corporation that is based in the south of England and employs over 2,500 people through is HQ and dealership network. The engagement strategy that was formulated in the UK is now being be rolled out on a Pan-European level and shared with the global HR team at the companys HQ in Seoul. To support the development of the employee engagement strategy HR utilized the marketing communications tools SOSTAC. This tool consists of six parts and forms the structure for presenting the case study. SOSTAC stands for: Situation. Understanding the challenge facing HR. Objectives. Setting the engagement objectives for Kia Motors. Strategy. Becoming a true employer of choice. Tactics. Introducing the Kia Motors engagement model. Action. Interventions to improve employee engagement. Control. Measuring the success of the strategy. Situation: understanding the challenge facing HR During 2006 Kia Motors (UK) went through a very difficult period, with the business experiencing rapidly falling sales, increased financial losses and very low levels of employee engagement, with the latter very much seen as both a cause and effect of the poor business performance. Towards the latter end of 2006, Kia Motors (UK) came under new HR leadership, with Gary Tomlinson appointed as the new head of HR. The first step agreed with t