网络团购服企业运行模式浅析毕业论文.docVIP

西南财经大学 Southwestern University of Finance and Economics 2010届 本科毕业论文（设计） 论文题目：网络团购服务企业运行模式浅析 学生姓名： 所在学院： 专 业： 学 号： 指导教师： 成 绩 ： 2010 年 5 月 本科毕业论文（设计）原创性及知识产权声明 ? 本人郑重声明：所呈交的毕业论文（毕业设计）是本人在导师的指导下取得的成果。对本论文（设计）的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文引起的法律结果完全由本人承担。 本毕业论文（毕业设计）成果归西南财经大学所有。 特此声明 ? ? ? ? 毕业论文作者签名： 作者专业： 作者学号： 年 月 日  中文摘要 随着计算机的广泛应用、现代科学技术的发展、消费者价值观的变革与日趋激烈的市场竞争，中国电子商务市场进入快速发展期。中国网购市场交易规模高速增长，网购用户稳定增长，。随着市场的蓬勃发展，基于电子商务的网络团购也成为人们越来越欢迎的消费方式。团购是买卖双方达到了双赢，从而得到了快速的发展，专业的网络团购服务企业也而生，并且在短短的几年取得了骄人的成绩。 关键词：团购、网络团购、 运行模式 ABSTRACT With the extensive application of computers, the fast development of science and technology, the changes of consumers’ attitude, and the increasing ferice competitiaon, Chinese e-commerce market comes into the golden age. Chinese on-line sales and the users buying online increase in a high speed. Shopping online is becoming one of important ways for consumers. Based on the rapid development of e-commerce market, Group buying online also becomes more and more popular. Group buying is a way that the buyer and seller can reach a win-win situation, which makes it develop rapidly. The enterprises which can provide professional services to operate Group Buying Online emerged and has achieved remarkable success in a few years. Based on clarifying the related concepts of Group buying online, the paper emphasizes the reasons why the enterprises appear. Through the quantitative analysis ,the author discussed the determinative roles of these factors on the choosing the models of group buying. the author made some comparisons and chooses between these different Group on the basis of the consideration of the impact of these factors. The results show that the one-off price bargaining model ,compared to the repetitious price bargaining model, is more easily to meet the cond