39医药提案英文版.pptVIP

Today’s Presentation A brief introduction on 3D News 3D brings to Sony Executive Summary 1st D1st D -- Who are your loyal consumers, who are the strong potential2nd D -- What type of people are?3rd D --Media consumption habit 1st “D”3D Pyramid can tell you, your consumers in different level Why are loyal consumers important? -- those who sit the top of the pyramid Validation of the BrandDynamics? Pyramid 2nd D1st D -- Who are your loyal consumer, who are the strong potential2nd D -- What type of people are?3rd D --Media consumption habit Individualists 17% of the population, higher income groups and skewed toward big cities. Very confident in their outlook and felt superior to others. Risk taker. Low in traditional value. Being superior, they tend to least value others opinions and low in community spirit. Least likely to be environmental friendly. Not much opinion on media as their focus is on accumulation of wealth. Very much a Self Centered and unhappy person. Explorers 12% of the population, significantly from the teens and early 20s, slightly female skewed Mainly from a non personal income group Like to try new things and highly image conscious. Like to be different from other. Spontaneous. Internet has become a part of their routine. Technology is an integral part of their lives. Like to watch Foreign TV program. Tend shop with parents. Least likely to stay at home. Least likely to think about family life. Carefree, optimistic about China’s future. Followers 14% of the population, more likely from smaller cities Desire to consistently please and agree. Early adopters in terms of fashions, product and technology. Felt that money is the symbol of status. Tend to worry both about a small day to day matter and most likely to worry about their future. Enjoyed shopping and more likely to buy product they seen on advertisement. A pleaser who are worn out because they are afraid of being left out. Sophisticates 12% of the population, male sk