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System-Level Design: A Missing Link?
Durward K. Sobek, II
Department of Mechanical and Industrial Engineering
Montana State University
Bozeman, MT 59717-3800
dsobek@ie.montana.edu
Introduction
Toyota Motor Corporation is arguably the most successful automotive company in the
world, outperforming its US competitors on many fronts, including product quality and
engineering productivity.1 Prior research on Toyota’s product development practice has
revealed a number of striking differences with those of US automakers; however, from a
design process standpoint, the differences are relatively few.2 All carmakers study the
market and develop many styling alternatives. All gradually eliminate alternatives until a
final design remains. All then engineer the design, conduct manufacturability reviews and
crash simulations, release engineering drawings for prototype, and create and test
prototype vehicles. They all use computer-aided design and analysis tools with similar
capabilities.
Interestingly, though, Toyota has a phase in body engineering that others do not:
kozokeikaku, roughly translated ‘‘design structures plan.’’ From the concept design, rather
than proceeding immediately to detailed engineering drawings and analysis, body
engineers develop the key cross-sections of the sheet metal parts, and specify key interfaces.
They create a document (the kozokeikaku) incorporating these preliminary design plans for
the entire sheet metal design of the vehicle body, and distribute it to approximately 80 key
individuals across the product development organization for review and comment before
moving to detailed design of parts. This phase is remarkable because it seems to play a
pivotal role in Toyota’s process, yet
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