火锅店的的策划书HotPot8.doc

Group 4 Members: Number5 古晓薇 Number12 黄文章 Number20 马立英 Number34 曾倩莹 Number42 覃柳林 Chapter 1. Head store survey and goal 3 Store Survey: 3 Goals: 5 Chapter 2. Products Service 6 Product Survey: 6 Service: 9 Equipment 12 Chapter 3. Market Competition 13 Message: 13 Market: 13 Competition: 13 advertise 14 Chapter 4. Insurance 16 Risk control: 16 Chapter 5. Management: 20 The constitution of hot pot shop personnel: 20 Hot pot shop personnel management 20 Purchase business management 21 Storage business management 21 Chapter 6. Contingency 23 Chapter 7. Financial Plan 25 Chapter 8. Conclusion 26 Shop promotion plan: 26 Chapter 1. Head store survey and goal As time went by the pace of life constantly walking, with the return of hot, cold weather comes, hot pot and no doubt will become everybodys darling, steaming pot, always helps people to forget temporarily colder, so open a hot pot in the winter is a good choice. Store Survey: 1：Happy hot pot shop decoration hall area, happy According to the hot pot shop market positioning, hall area of 100 square meters, is divided into two layers, the table in table 30 above. The floor with kitchen, bathroom, dining, and dining area, two buildings are the dining area, have toilet. 2：Happy hot pot shop decoration style： Happy hot pot shop belongs to the low consumption level, average per capita consumption in the 30-40 Yuan, diners are college students and other young people. So it should be in the decorative style is unified, style, the environmental quality of medium principle, to create a warm, simple dining environment as the goal. The ground part of the floor tile Collage; ceiling portion of paper gypsum board fire, edge part level two ceiling molding temperature, hidden light source is reflected by ceiling, hall and a small amount of chandeliers, surface paste scraping processing; this hall layout is managing cost, is convenient to clean two health, also does not lose hotpot consumption class. But hangin