也谈三维营销体系化建设（On the construction of three dimensional marketing system）.docVIP

也谈三维营销体系化建设（On the construction of three dimensional marketing system） Modern marketing statement 4P can not meet the needs of consumer satisfaction, and the concept of 4C because most of the domestic enterprises difficult to support the education of consumers, it is difficult to adapt to the implementation of modern marketing. To build a marketing system that can meet the needs of customers, it is necessary to reconsider what kind of marketing system is suitable for its own enterprises in a comprehensive, systematic, normative and scientific way of thinking. Why 4P and 4C theory can not effectively guide the construction of modern marketing system? 4P:Product (product), price (price), place (channel), promotion (promotion), from the point of view of the enterprise standard, emphasize the enterprise according to the market and consumers to formulate enterprises marketing strategy and policy implementation, and then, it is suitable for the sellers market; 4C:customer (customer), cost (cost), convenience (convenience), communication (Communication) is the progress and extension of 4P, and it is considered more the interests of customers, how to form a relationship from the accidental long-term consumption from product to currency, and customers. Can be seen from the above, the 4P and 4C theory can not effectively guide the construction of a modern marketing system, mainly because the 4P system is emphasized and the lack of policy implementation, the integration of customer communication and logistics support service system; and 4C is the lack of enterprise resources guarantee. Not to mention: 1, the enterprise is the economic combination which earns the economic benefit, it first solves is the survival question. Only with the growth of economic interests can ensure its existence, in order to have more opportunities to become bigger and stronger. Simply focus on economic growth (using 4P guidance) to be more recognized by consumers, it is difficult for a long time; whi