商务宴会点酒的四项注意.docVIP

在商业场合上点酒的能力并非无关紧要。而商务人士的一言一行都会被当作判断其能力高低的依据，点酒是否干脆老练且让人皆大欢喜，或许被赋予了远远超出其本身的意义。We were conducting a wine-tasting dinner for our company last month with some pretty high-level executives from a broad spectrum of industries. What they all had in common was this question: When Im at a business dinner and they hand me the wine list (either because they think I know something about wine or because of my position)， what the heck am I supposed to do?上个月我们为本公司举办了一场葡萄酒品尝晚宴，赴会的有一些来自各行业的级别相当高的主管。他们都问到一个同样的问题：在商务晚宴上别人把酒单递给我时(或是因为他们以为我懂点葡萄酒或是因我担任的职务的缘故)，我到底该怎么应付呢？John answered in one word: Cheat. To which several people replied: Cheap? Well, yes, but lets start at the beginning。约翰的回答是一个词：“忽悠”。有几个人回应道：“便宜？”(译者注：英文中CHEAT和CHEAP仅一字母之差，且读音非常相似)嗯，两者都对。但还是让我们从头说起。Ordering the wine at a business function is not unimportant. Business people are judged by just about everything they do, and an ability to order wine crisply and well probably takes on far more significance than it should. When we first wrote about this issue in 2000, we quoted someone who still remembered a young associate, 20 years earlier, nervously looking over the wine list and finally telling the sommelier, I think well try the Lancers. In fact, this situation is even more fraught than it was in 2000 because of the recession. Back then, the person forced to choose the wine could simply focus on a California cult Cabernet or some other fancy bottle and everybody would be happy. These days, the bottom line when it comes to wine really is the bottom line. Successful business people are supposed to be able to identify value - and the wine list is no exception. This is where the cheap comes in。在商业场合上点酒的能力并非无关紧要。而商务人士的一言一行都会被当作判断其能力高低的依据，点酒是否干脆老练且让人皆大欢喜，或许被赋予了远远超出其本 身的意义。我们记得当我们的文章在2000年首次涉及这个话题时，我们引述了某个人讲述的20年前的故事。他记得有位年轻的助理紧张地看着酒单，最后告诉 侍酒师，“我想我们就尝尝Lancers吧”。事实上，由于目前经济的不景气，这种事情的发生比2000年还要频繁。在那个年代，被迫点酒者可以索性将重 点放在加州California cult Cabernet酒或其它精美的酒上，而这样做也会让人皆大欢喜。如今，点酒的底线还真的是指价格的底线了。成功的商业人士都应该是识货的，在点酒上也不 会例外。这就是我们所说的“便宜”的意思。