中国坚果炒货行业的现企业培训状及发展对策(品牌篇)（The enterprise training situation and Development Countermeasures China industry (nuts brand)）.docVIP

中国坚果炒货行业的现企业培训状及发展对策(品牌篇)（The enterprise training situation and Development Countermeasures China industry (nuts brand)） Qiaqia, John Hancock, Amin, Lin and genuine, baby, big slobber...... When we enumerate these recent years colorful nuts brand, we realized that the nuts industry has developed greatly. The products are beautifully packaged from simple bulk form; from the traditional roasted seeds and nuts such as seeds, peanuts, pistachios to green beans, beans and so on; from the regional type to the modern traveling salesman fool type Qiaqia, roasted seeds and nuts industry have undergone significant changes not only in the form of God or, increasingly high barriers to entry, easy to sales of the dominant business model declining, and advocating the consumer centric brand management is becoming more and more popular. This paper analyzes the current situation of the industry from the perspective of brand China nuts, trying to glimpse the future development countermeasure out from. Analysis, roasted seeds and nuts industry brand status 1, we first make a brief analysis on the development status and the life cycle of roasted seeds and nuts industry 1) the overall market characteristics of nuts industry Huge market capacity, annual sales of more than 40 billion, accounting for about 10% of the food industry. Bulk products have been in the past thousands of years, and brand packaging products have grown for less than 20 years. Bulk development is slow, packaging products are developing rapidly, and packaging products are diversified. Industry concentration is low, the top four brand share is lower than 30%. Product cycle is strong, sales season is obvious. The overall profit margin of the industry is low, especially after the access fees and raw materials have risen substantially, and the overall profit of the industry has been further compressed. Due to the uncertainty of raw materials, large enterprises have been backward, and set up their own strategic supply base