RESEARCH METHODS School of Management, Universiti 的研究方法管理学院，大学.pptVIP

RESEARCH METHODS Lecture 1: Introduction to Research by Daing Nasir Ibrahim, Phd, CA(M), FCPA http://www.management.usm.my/daing What Is Research? Definition: An organised, systematic, data-based critical scientific inquiry or investigation into a specific problem, undertaken with the objective of finding answers or solutions to it. Outcome: Information that enables managers to make decisions to rectify problems. Data : Primary (first-hand) or Secondary (readily available); Quantitative or Qualitative Research Methods: The ways in which research studies are designed and the procedures by which data are analysed Survey Methodology: Research conducted by collecting data and analysing them to come up with answers to various issues of interest to us. Types of Research Applied Research: Research done with the intention of applying the results of its finding to solving specific problems currently being experienced in the organisation. Basic Research: Research done with the intention to generate more knowledge and understanding of the phenomena that occur and to build theories based on the research results. Both types of research follow the same steps of systematic inquiry to arrive at solutions to problems. Managers and Research: The value of acquiring research skills Manager as research-based decision maker Subordinate employee as researcher Manager as research service buyer or evaluator Manager as evaluator of secondary data source Research specialist Purpose of Research Reporting: elementary level; provide an account or summation of data or to generate statistics; simple when data is available; some inference and conclusion drawing. Descriptive Study: Tries to discover answers to the question who, what, when, where, and, sometimes, how. Purpose of Research Explanatory: attempts to explain the reasons for the phenomenon that the descriptive study only observed. The researcher uses theories or at least hypotheses to account for the forces that cause