StonyfieldFarm的案例.pptVIP

France The largest purchaser of baby yogurt products Market heavily controlled by Danone Political Stability One of the founding members of the UN One of the founding members of the EU Parliament with a National Assembly and Senate of the Republic Stable Russia: Political Stability 160 ethnic groups Profit margin is 75% higher than most other countries. There is already lot of competition including Dannon, Ehrmann, Mertinger, Futtis and a variety of native companies Political Stability Declared independence in 1990 and gained independence in 1991. The government is still in transition which has led to corruption. Not Stable Germany EU fined Germany for price fixing in yogurt ingredients. Political Stability Member of NATO, G8, G4, UN and the EU Reunified in 1990 A lot of corruption Stable Mexico Can import from the United States so do not have to build a factory Yogurt consumption increasing 10% a year A lot of competition Yoplait 25% market Danone 35% market 40% shares between Nestle, Alpura and Lala Political Stability Federal Republic Divided into 31 states each with their own constitution No unified standards Fairly stable Turkey Danone has 19% market share with 50% of the market segmented between small companies. The name yogurt was developed in Turkey Even though 40% agrarian there is an increasing trend to buy yogurt instead of making it. 60% feel that US influence in the world is mainly negative Political Stability Republic formed in 1923 Highly structured legal system Helping to stabilize Iraq Working to enter the EU Gap between the rich and poor creating unrest Stable Bulgaria Some form of yogurt consumed by Bulgarians almost every day Largest yogurt company is Danone Political Stability Control over corruption increases 25% from 1996-2004 EU membership date set for 2007 Companies began to privatize in 1993 Still high corruption and unrest Still making political transitions Financial market still in recovery Unstable Canada WTO states Canada ca