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Survey Research Intro to Experimental Psychology Dr. Isonio Golden West College Critical Issues Questionnaire Please complete the CIS (front and back of page). Do not talk with anyone while you complete the CIS. Be sure to answer each item thoughtfully. We will score it and then discuss it. Survey Research Cozby: “Survey research employs questionnaires and interviews to ask people to provide information about themselves—their attitudes and beliefs, demographics (age, gender, income, marital status, and so on) and other facts, and past or intended future behaviors.” Starting at the end . . . Reviewing Survey Items—Questions to Consider Does the item relate to the issue/problem being addressed? Is the item important? Does it really need to be included? Are some items redundant? Are all items free from: double-negatives and emotionally-charged language? Reviewing Survey Items—Questions to Consider Are there relevant issues that are not covered (which perhaps should be addressed by new items)? Are the words simple, direct, and familiar to all respondents? Are questions as clear and specific as possible? Are questions free from jargon and specialized/technical language? Reviewing Survey Items—Questions to Consider Is the question “double-barreled”? Is the question leading or loaded? Is the question applicable to all respondents? Reviewing Survey Items—Questions to Consider Will the answers be influenced by response sets? Can some items be shortened without loss of meaning? Is the item sensitive to cultural, ethnic, and gender differences? Does the question read well? Developing the Survey What is the purpose of the research study? Research question(s) to answer Information desired What type of questions? Interview vs. Questionnaire? Open-ended vs. closed item format? (or mixed) Interviews vs. Questionnaires Interviews vs. Questionnaires Interviews are live exchanges between the interviewer and the interviewee Can be face-to-face, via telephone, etc. +Usually