食品公司的的策划书.docxVIP

斯美特思圆魔鬼辣面策划书目录前言........................................................2公司背景分析发展状况........................................31. 公司背景.........................................................32．公司发展状况.....................................................4行业环境分析........................................................41.经济环境.........................................................42人口环境.........................................................4行业分析.............................................................51.方便面行业发展现状、趋势及现有格局...............................52.行业现有格局.....................................................53．世界宏观经济形势对方便面行业的影响..............................64．行业深陷原因....................................................75．机遇与挑战......................................................8行业的进入和退出壁垒...............................................10市场占有率结构与生产能力结构......................................10配销通路.............................................................11竞争分析.............................................................11竞争厂商数量.......................................................11目前竞争态势.......................................................11便面行业杀出的黑马——斯美特......................................11产品分析............................................................14斯美特食品品牌推广现状..............................................15斯美特食品现在执行的品牌推广方式....................................15消费者分析...........................................................15斯美特竞争对手分析..................................................17康师傅.............................................................17统一...............................................................18华龙...............................................................18白象...............................................................19今麦郎.............................................................19五谷道场............................................................19北大荒丰缘集团......................................................20各企业市场营销对比..