Introcution-to-Business-商学导论课件-IB02.pptVIP

Business Ethics Social Responsibility Learning Goals Describe responsibilities of firms to: Customers Employees Stockholders Creditors Environment Communities Explain the cost of fulfilling social responsibilities Key Terms business ethics code of ethics social resposibility corporate resposibility customer loyalty consumerism monopoly antitrust law deregulate deposits interest rates morale Responsibility to Customers Responsible production practices safety warning labels Responsible sales practices Ways to Ensure Responsibility to Customers Role of firms: Establish a cod