Food Supply Chain Mgt US Perspective食品供应链管理我们的视角.pptVIP

Acceptance of Altered Foods: A European Perspective Eluned Jones, TAMU Lynn Frewer, U. of Wageningen Drivers of the EU perspective Social amplification of risk - Trigger events (1) The Pusztai case (August 1998) Social amplification of risk - Trigger events (2) Greenpeace starts picketing (1998) Social amplification of risk - Trigger events (3) The Prince of Wales joins in (1999) Industry attempts issues management - Monsanto UK corporate advertising campaign (1998) Belgian dioxin crisis 1999Domestic consumption: robust Belgian dioxin crisis 1999Exports: sensitive Top Global Supermarket Companies Assessing perceptions of food risks Information source characteristics - 1999 Relative Trust in Agencies to Conduct Credence Certifications (safety, animal, social and environment) What is the long-term problem in Europe? misperceive the dynamic of public acceptance of risk Public distrust in regulatory institutions continues to increase All risk management practices are subsequently judged to be flawed Public perceptions and attitudes:What are the key questions? What is driving consumer perceptions of risk and benefit? Who trusts whom to inform and regulate? How does this relate to consumer confidence in the food chain and associated science base? Are there cross-cultural and intra-individual differences in perceptions and information needs? How might the wider public be involved in the debate about risk management and technological development? How do related factors (ethics, wider value systems) relate to perceptions of risk? How do the public react to information about risk uncertainty? Consumers and experts decline in the public’s trust in science has passed a “threshold point” where the legitimacy of scientific judgement is questioned the rise of the “consumer citizen” and informed choice at the level of consumer choice the diminished role of the “expert” - wide availability of specialist information - broad shifts in the national (a