VI设计设计论文.docVIP

设计论文 作者 徐萧 学号 90943Y11 系部 数码艺术学院 专业 视觉传达艺术设计 题目 浅析化工医疗行业VI设计中色彩的特点 指导教师 胡正东 评阅教师 完成时间： 2012 年 4 月5 日 设计(论文)中文摘要 (题目)：浅析色彩在化工医疗行业VI设计中的视觉表现 摘要：VI设计，是一种企业文化的载体，是企业最集中的视觉表达的符号。VI设计应该与企业文化、地域文化、人文因素等相融合，衍生出一套与现代企业相适应的设计形式。 围绕标志设计这一主题，长久以来设计师都在积极探索行之有效的方法，并取得了一定的结果。总的来说，针对不同行业的属性，抓住本企业的个性化信息，结合必要的时代元素进行视觉创造，应该是具有普遍适用性的设计原则。在今天这个商业化程度极高的社会中。就标志而言，不仅仅是企业的长久性标志，也包括一些短期的商业促销活动及体现企业的社会性而举办的公益活动，都必然会涉及标志的应用。标志的设计不仅仅是作为VI设计的重要基础，还成为具有独立性的设计内容。企业标志具有时代色彩，色彩的应用与搭配都是logo成形的重要特点，不同的企业类型色彩搭配有着不一样的效果与着重点，所以色彩在VI设计中有着不可或缺的作用。 关键词： VI发展 VI设计 logo色彩 logo特点 设计(论文)外文摘要 Title : analysis of color in medical chemical industry VI visual performance in the design Abstract: VI design, is a kind of enterprise as the carrier of culture, is the enterprise most focus on the visual expression of the symbol. VI should be designed with enterprise culture, regional culture, cultural factors of integration, to derive a set of modern enterprises to adapt the design form. Surrounding the logo design theme, long designers are actively exploring effective methods, and achieved certain results. In general, for different sectors of the attribute, seize the personalized information, combined with the necessary time elements of visual creation, should be the universal applicability of the design principles. Today in the commercialization of high society. Mark, not only is the long-term sex symbol, but also including some short-term commercial promotional activities and reflect the social and public welfare activities are held, will necessarily involve logo application. The logo design is not only as an important foundation for the design of VI, also be independent design content. Company logo is the era of color, the color application and collocation are logo forming the important characteristics of different types of enterprises, colors have