bbj_-市场营销计划-营销部的预算.pptVIP

* Business Plan - Budget for Sales Marketing A written marketing plan is the back cloth against which operational decisions are taken on an on-going basis. Consequently too much detail should not be attempted. Its major function is to determine where the company is now, where it wants to go, and how to get there.一份书面的市场营销计划是整个酒店持续营运决策中不可缺少的基础和支柱。不要尝试做到面面俱到。它的主要功能是决定本酒店目前的定位和今后发展的方向及如何达到这个目标。 市场营销计划 - 营销部的预算 It lies at the heart of a company’s revenue-generating activities and from it flow all other corporate activities, such as timing of the cash flow, the size and charact