生态设计在“荷塘月色”农产品包装设计中的应用-艺术设计专业论文.docxVIP

摘要近年来，随着城市生活方式快节奏的推进，越来越多的消费者选择了舒缓解压的乡村休闲度假方式，这样就带动了乡村旅游经济的快速发展。基于创新文化产业的号召，在株洲市委、市政府和区委的正确领导下，打造了仙瘐岭地区的“荷塘月色”项目。“荷塘月色”是集吃、住、行、游、娱于一体的生态宜居、文化休闲项目，这就更要求农产品能依托深层次且富有创意的包装来有效带动品牌发展，促进荷塘月色项目的整体推进。基本实施理念是以传承农耕文化，依据地域特色加入生态设计要素为策略，品牌定位在自然、平价、朴实、简单的食物上。以回归自然生活方式来贯穿在整个包装设计中。首先从造型、材料、装饰等几个方面去设计，其次考虑到包装的发展趋势，最后是对后期的项目推广策略。关键词:创新文化产业，农耕文化，地域文化，生态设计，农产品包装ABSTRACTInrecentyears,alongwiththeadvancementofurbanlifestyleisfast,moreandmoreconsumerschosethewayofruralleisuretoeasethestress,thusdrivingtherapiddevelopmentofruraltourismeconomy.Duetothecorrectleadershipofthemunicipalpartycommittee,municipalgovernmentandthedistrictpartycommittee,buildthezhuzhoufairylotuspondmoonlightprojectstudies,ridgearea..Lotuspondmoonlightissettoeat，live,travel,tour,entertainmentinoneoftheecologicallivable,culturalleisureprojects,whicharemoredemandeddeepercreativepackagingofagriculturalproductstodrivethebranddevelopment,promotethelotuspondmoonlightprojectinthewholeadvancement.Farmingculture,basicimplementationideabasedonlocalcharacteristicstojointheecologicaldesignelementsofstrategy,brandpositioninginthenatural,parity,guileless,simplefood.Toreturntonaturalwayoflifethroughouttheentirepackagingdesign.Firstofall,fromseveralaspectssuchasform,materials,decorationdesign,secondlyconsideringthedevelopmenttrendofthepackaging,andatlasttheprojectmarketingstrategyoflate.Keywords:thecreativeculturalindustry,farmingculture,regionalculture,ecologicaldesignandpackagingofagriculturalproducts目录摘要.............................................................................................................IABSTRACT.......................................................................................................II目录.....................................................................................................III第一章绪论...................................................................................................11.1研究背景...........................................................................................11.1