Random Matrix - Alokesh Banerjee - MBA and an Engineer with 随机矩阵alokesh巴纳吉- MBA与一个工程师.pptVIP

* * * * * * * * * * * * * The product/market evolution matrix was formulated to allow the analyst to focus corporate- and business-level strategy decisions on the stage of product/market evolution and its relationship with market position Products are plotted in terms of their product/market evolution and the competitive position Circles vary in size according to their respective industry size that represent business units Each circle contains a pie wedge that corresponds in size to its Market Share PROCEDURE TO DEVELOP THE BUSINESS PORTFOLIO MATRIX Classify various activities of the company into different business segments or strategic business units (SBUs). For each business segment determine the growth rate of the market. This is later plotted on a linear scale Compile the assets employed for each business segment and determine the relative size of the business within the company   Estimate the relative market shares for the different business segments. This is generally plotted on a logarithmic scale Plot the position of each business on a matrix of business growth rate and relative Market Share. A bubble represents the size of the business; a circle with a diameter corresponding to say the assets employed in that business. For precise plotting, it has been recommended that the radius of a bubble corresponding to a business/product may be defined thus: r = square root of (P * R2) Where, R = radius of the large circle (total company sales) P = sales of a product as percentage (expressed in decimal) of the total sales IDENTIFICATION OF STRATEGIES FOR DIFFERENT PRODUCTS A product in the Development or Growth stage has a potential to be a Star. If the market share is: (1 ) large in these growth-oriented stages, more resources must be invested to develop competitive position. (2)If market share is low, a strategy to improve the same must be developed. (3)If the industry