河南碧雪云峰茶业有限公司包装及研发产品的设计.docVIP

河南碧雪云峰茶业有限公司包装及研发产品设计 学生姓名： 杨绪洋 系 部： 艺术设计学院 专 业： 装潢设计专业 指导老师： 孙瑞 2013年5月 16日 摘要： 随着商业的发展广告在现代社会生活中，扮演着非常重要的角色。广告具有传达信息的功能，还被商业赋予了更高的表达方式，最近几年出现了一些个性化的广告媒体，行为广告，艺术广告等，他们出现在人们眼前仿佛人的面孔，与人对视，期待在传递信息的过程中，与人的思想沟通与共鸣。作为一个即将踏入社会的艺术设计系的毕业生，做到在设计上要想游刃有余，所需掌握的才能与素质不能单纯的涉及某一领域，需要的是多元化的素质。包装设计是一门独立的学科，它服务于大众给整个商业市场带来无形巨大的商业利益，包装设计的产生是沟通企业和消费者之间的一条桥梁，包装设计的现实意义已经超过了它本身所具有的意义，包装设计他已经成为促销，创建品牌的重要因素。因此，区别商品最大的原因是商品的包装设计，让相同的商品以不同的形态展现在消费者眼前就是提高商品在消费者面前就成为包装设计的主要目的，世界是一个充满神奇的地方，每一个人都能够从颜色中寻找到一丝丝的暖意，包装中的设计与色彩往往一样能够给人们带来激情，两者之间的结合包装设计才能获得完美的体现，而在产品的包装领域，色彩的设计又有不同的地方更好的理解产品理解色彩与各方面搭配才能够做到更好的设计。本文概述了茶的文化渊源，以及包装的价值。并且分析了商品包装在消费心理中的体现。 关键词：广告 传达信息 文化 多元化素质 毕业生包装，设计 With the development of advertising business in the modern society, plays a very important role. Advertising is to convey information, but also by the commercial gives expression to higher, in recent years there has been some personalized advertising media, advertising, advertising art, they appear as if peoples faces, and eyes, look forward to in the process of information transmission, communication and resonate with people the. As a going into the community of the Department of art and design graduates, do in the design to do a job with skill and ease, required and quality cannot master the simple relates to a field, need is the diversified quality. Packaging design is an independent discipline, its services to the public for the commercial market to bring the invisible huge commercial interests, the packaging design is a communication bridge between enterprises and consumers, the packaging design of practical significance has exceeded its own meaning, packaging design has become an important factor in the creation of promotion, brand. Therefore, the reason is the biggest difference between commodity packaging and design, makes the same product in different form of showing is to improve the product has become the main purpose of packaging design in fro