[管理学]英国OXFORD BROOKES市场营销学论文写作讲义.pptVIP

Mind Maps… and deciding on your dissertation topic Sarah Quinton MSc Marketing MSc Bus Admin Learning Outcomes Be able to use mind maps as a framework to assist the clarity and focus of your topic Understand the importance of writing a lot about a little, not vice versa Write in such a way that reflects what you have learnt about your topic and research design for an academic audience Feel confident in defining and refining your research proposal! Mind Maps consist of… Non-linear mapping of thoughts Central idea located and clearly defined Key words Associations Clustering Colour coding in