商业广告和公益广告的人际意义比拟研究.pdfVIP

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商业广告和公益广告的人际意义比拟研究.pdf

商业广告和公益广告的人际意义比拟研究

Listof Abbreviations PSA:Publie ServiceAdvertisements CA:Commercialadvertisements FunctionalGrammar SFG:Systemic ListofTablesand Figures s Table3.1Basic Speech andResidue………………………………………”19 RelationBetweenMood Table3.2The ofModal TaNe3.3C1assification Affect…………………………………………………………………………2) Table3.4Martin’S for Opinion Table4.1 ofMood FrequencyTypes……………………………………………………………2, Table4.2 ofModal FrequencyOperator……………………………………………………….54 7 4.3 ofPersonPronouns……………………………………………………”j TableFrequency 3,1 ofModal…………………………………………………………………“2t) FigureTypes The 3.2 person Figure English 3.3 system:an FigureAppraisal H TableofContents ListofAbbreviations…………………………………………………………………...………………………………¨i ofTablesand List Figures……………………………………………………………………………····…··…···ii Abstractin English…………”…………“……………………………………………·…………………………………1 AbstractinChinese………………………………………………………………………………………………………。3 Introduction…………………………………………………………¨·………..¨……¨“…·………‘4 One Chapter 1.1Research Background…………………·…………………………………………………………………………4 1.2TheResearch ofThis QuestionStudy·……·····…··…··…………‘·……··………·…………·………··…5 1.3Dataand Methodology·…-······-·…···-··-·……···-·…··…··…·····…·-········…···-·-·-……-··…·-··…·-…-·’5 and ofThis 1.4The Study……………………………………………………………‘6 PurposeSignificance 1.5 oftheThesis·····

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