创业学课件 _0013.pptVIP

Part II – The Entrepreneurial Perspective Chapter 4 – Understanding the  Entrepreneurial Perspective in Individuals Chapter 5 – Developing Creativity and Understanding Innovation Chapter 6 – Ethical and Social  Responsibility Challenges for Entrepreneurs Chapter 6 – Ethical and Social Responsibility Challenges for  Entrepreneurs第六章 创业者的道德和社会责任挑战 内容摘要 道德的界定 基于道德和法律的企业决策分类 与道德相关的企业活动的类型 企业道德和责任战略 创业者成为道德领导的机会 Defining Ethics界定道德 Ethics provide the basic rules or parameters for conducting any activity in an “acceptable” manner. 一个社会中以可接受的态度进行活动的基本准则和参照称为道德。 Ethics and Laws 道德和法律 Classifying Decisions Using a Conceptual Framework基于道德和法律的概念框架对企业决策的分类 Managerial Rationalizations管理中的合理化解释 Types of Morally Questionable Acts道德问题型活动的类型 Major Problems Regarding Laws Reflecting Ethical Standards关于反映道德标准的法律的主要问题 The moral standards of members of a society may be based on a lack of information relative to issues of corporate conduct.公司行为的有关信息在社会成员的道德标准中缺失 The moral standards of members of a society may be diluted by the formation of small groups.小团体的形成会稀释社会成员的道德标准 The moral standards of members of society may be misrepresented in the consensus of large organizations.大型组织的一致意见不代表社会成员的道德标准 The moral standards of members of a society may be misrepresented in the formulation of the laws.法律也不代表社会成员的道德标准 The legal requirements formed through the political process are often incomplete or imprecise and have to be supplemented by judicial court decisions or administrative agency actions.通过政治程序形成的法律条文通常不完整或不精确，并且不得不通过法院裁决或行政代理活动予以补充。 Economic Trade-Offs We cannot blame single individuals for the ethical problems of free enterprise. Rather, we must understand the total, systematic impact that free enterprise has on the common good.我们不可能因自由企业的道德问题谴责单一的个体。但是，我们必须懂得自由企业对共同价值观总体的、系统的影响。 Establishing a Strategy for E