毕业论文外文文献以及中文译文yoos7.doc

PAGE 毕业论文外文文献以及中文译文届： 专业： 学生姓名： 学号： 指导老师： 职称： Ready for Warfare in the AislesAug 3rd 2006, The EconomistFor both domestic and foreign retailers, China is a market of unprecedented opportunity. But it is turning into a battlegroundTIRED after a long day helping to propel the worlds most dynamic economy to new heights? Then relax under a luxury duvet, filled with the chest fluff plucked from 3,000 Icelandic wigeon, priced at a mere 110,000 yuan ($14,000) and lighter than the bag it comes in. Sams Club in Shenzhen, Chinas richest city, sold its entire stock of three (only 50 are made each year) during the Chinese Spring Festival. Or choose a solid gold bottle of baijiu liquor for the equivalent of $11,000 or a 65-inch television for $15,000. It is not so much the high prices that are surprising, but that the Shenzhen superstore is part of Americas giant Wal-Mart, which is famous for selling Western consumers cheap goods made in Luxury puts the shine on Chinese retailing, although the business is mostly about selling more mundane things. Hence the Shenzhen Sams Club also stocks gallon drums of cooking oil, plastic cups and other everyday items at rock-bottom prices. The sprinkling of expensive stuff among the bargains says much about the aspirations of modern Chinese consumers, as well as the heroic efforts of the worlds retailers to win a share of their wallets. The scramble to open stores has made China a paradise for shoppers, but for shopkeepers it has become a brutally competitive market in which only the strong will survive.Enormous numbers are luring global retailers to set up shop in China and take on a growing band of local operators. Chinas retail sales are set to expand by 13% to the equivalent of $860 billion this year, making the mainland the worlds seventh-largest retail market. Annual compound growth rates of 8-10% will push this to an enormous $2.4 trillion by 2020.