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Analze On―line Star Economy Basing on Models of Entrepreneurship
Analyze On―line Star Economy Basing on Models of Entrepreneurship 【Abstract】The outstanding performance of the On-line Star Economy is bound up with social media and promotion by fans, stimulating a new round of consumption upgrading and capital tendency. There is no denying that the On-line Star Economy may be the fortuitous outcome of the times. But the fact remains it can be analyzed rationally using Models of Entrepreneurship. 中国论文网 /1/viewhtm 【Key words】On-line Star; economy; entrepreneurship; Timmons Model; Wickham Model 1. Background With the rapid development of social media, such as WeChat, micrologging and Twitter, the fans economy leads to a booming On-line Star Economy. Under normal circumstances, groups of On-line Star have high and exuberant popularity through Internet where On-line Star can show themselves without restraint, as well as appeal to thousands of fanatical admirers. Regardless of the On-line Star having different ways to become famous, they mostly enjoy their own unique lifestyle which fans pursue feverishly. Through sharing frame of mind linking to grassroots closely, On-line Star meet the tastes of young net citizens and even become ideological setters to reshape the view of world for some people. With their soaring fame, On-line Star take time by the forelock to establish new types of money-spinning businesses in their own varieties of domains. In industries such as fashion, travel, on-line gaming and baby products, On-line Star have enjoyed success and set trends by themselves. At present, capital markets may give huge investments, which let On-line Star Economy look to further increases. Beyond all question, social media build a bridge which accelerates Internet consumption as well as provides opportunities to help On-line Star clinch lucrative product endorsements. To a great degree, On-line Star Economy will be the typical symbol that Internet opinion leaders use to enlarge realizable value of their social plat
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