英语阶段性检测试题.docVIP

英语阶段性检测第一节 完形填空（共15题；每小题2分，满分30分）Advertising is about creating images, and this is especially true when advertising food and drinks. What the 16 looks like is more important than what it tastes like. If companies hope to sell food successfully, the food must 17 delicious.Television advertising of food often uses 18 . Apparently, food looks especially delicious if it moves. Chocolate sauce looks much more 19 when you see it being poured over ice cream than it does just sitting in a jar. 20 effects also help to sell food: sausages sizzling(咝咝响) in a frying pan are mouth-watering. A TV 21 for a brand of coffee had the sound of coffee percolating(过滤) in the background. The commercial was so 22 that it lasted five years.The 23 of food and its packaging(包装) is also very important. If the color looks 24 , people won’t eat it. Nobody would normally eat blue bread or drink blue beer. Other 25 food colors are purple, gray, and in some cases, white.How people expect something to taste often influences how it 26 does taste. Researchers gave some mineral water to two groups of people. They told one group that the water was mineral water, and almost all people said, “It tastes 27 .”Then the researchers told the other group that the water was tap water. This group said the water tasted a little funny. The word tap created a(n) 28 image of chlorine(氯).It is the same with 29 . A food manufacturer gave a group of people the same 30 in a glass jar and in a can and asked them to taste it. They all claimed that the product in the glass jar tasted better.So it seems to be true. Image is everything.16. A. company17. A. look18. A. sound19. A. beautiful20. A. Action21. A. advertisement22. A. noisy23. A. price24. A. right25. A. unknown26. A. actually27 A. strange28. A. perfect29. A. advertising30. A. productB. foodB. tasteB. senseB. naturalB. TelevisionB. programB. expensiveB. nameB. greatB. unpopularB. especiallyB. funnyB. unusualB. pa