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KTV创业营销策划书 字 投稿：陆颔颕.doc
KTV创业营销策划书 8369字 投稿：陆颔颕
Single Lady KTV创业营销策划书
11级酒店管理系试点班
姓名：赵映雪 邢圆圆
王 婕 刘 瑾
杨鑫宇 罗琰蔚
韦潇明
日期：2012.06.19
Single lady KTV 创业营销策划报告书
目录
一、前言··························································2
二、项目概述······················································2
三、环境分析······················································3
（1）微观环境··················································3
（2）宏观环境··················································3
四、目标市场分析、选择、定位策略··································3
（1）分析·····················································3
（2）选择·····················································4
（3）市场定位·················································4
五、项目的运营方案················································5
（1）产品定位·················································5
（2）产品设计·················································5
（3）价格定位·················································6
（4）初期的促销活动···········································6
六、量贩式KTV经营特色············································6
七、效益分析······················································7
（1）成本效益分析·············································7
（2）收入分析·················································7
（3）利润分析·················································8
八、SWOT分析······················································8
（1）优势（S）·················································8
（2）劣势（W）·················································8
（3）机会（O）·················································9
（4）挑战（T）·················································9
九、可行性分析····················································9
十、附录··························································11
（1）市场调查KTV问卷·········································11
（2）选址图、包厢效果图·······································12
一、前言
在旅专学习生活将近一年，在对学校部分同学的走访调查与自身感受中，深感旅专的娱乐设施活动很少，很多同学聚会等活动需要去往市区，很不方便。我团队初步研究觉得可以在旅专商业区开设一家以娱乐性为主，解压性为辅的小型KTV，以便我校学生与雁山镇其他大学的学生们可以在比较安全、方便的环境下聚会、娱乐。使同学们得到放松，同时也避免了去往市区时遇到交通不便等不安全因素。所以根据市场的发展，在聚集桂林几大高校
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