浅析郑州市户外广告发展现状机遇趋势及战略.docVIP

XXXX大学XX学院本科生毕业论文浅析郑州市户外广告发展的现状、机遇、趋势及战略 系部名称姓　　名学　　号专　　业指导教师 年 月 日 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 1摘 要我国户外广告的发展正在呈不断上升的发展趋势，尤其是北京、上海、广州三地，基本上代表了目前我国户外广告的制作水平。国内户外广告的投放量目前已仅次于电视、报纸两大媒体广告，排名第三，这有理由让我们引起足够的重视，对其进行深入的研究。郑州市是河南城市的代表，是河南最繁华的城市，其户外广告不论媒体形式还是经营模式都有较高的水平，足以代表整个河南地区。鉴于郑州广告行业的迅猛发展，本文对我国现阶段户外广告发展的现状分析及郑州户外广告的现状，以及郑州市户外广告的发展机遇及发展战略：郑州市环境影响和市政府的支持。以及郑州市户外广告必然会走向城镇和农村：现在国家的政策之一是建设新农村，加快新农村的发展。投放量增高：户外广告的优势是关注率高、成本低、人们生活方式改变的推动。核心力是创新，必然带动服务业的发展：专业的户外广告策划机构、科研机构，服务机构。关键词：户外广告；发展现状；发展机遇；发展趋势；发展战略 AbstractDevelopment of outdoor advertising in China was rising trends, especially in Beijing, Shanghai, Guangzhou, basically represents the current production level of Chinas outdoor advertising. Put the amount of outdoor advertising is now second only to television, newspapers and the two media advertising, ranked third, taken seriously enough reason to let them in-depth study. Zhengzhou City, Henan city is the most prosperous cities in Henan, its outdoor advertising, regardless of the form of media or operating mode has a higher level sufficient to represent the entire Henan region. In view of the rapid development of the advertising industry in Zhengzhou, and the status of outdoor advertising in Zhengzhou, Zhengzhou City outdoor advertising opportunities for development and development strategies: the support of the environmental impact and the municipal government of Zhengzhou City, the status quo of Chinas current development of outdoor advertising. Zhengzhou City outdoor advertising is sure to lead urban and rural areas: the states policy is one of the construction of a new rural areas, speed up the development of new rural. Put the amount increased: the advantages of outdoor advertising is concerned about high, low cost, promote lifestyle changes. Core strength is innovation, will inevitably bring about the development of the service industry: professional outdoor advertising planning agencies, research i