快时尚需求推动孟加拉服装制造业繁荣.docx

快时尚需求推动孟加拉服装制造业繁荣Monica?Brooks?and?her?daughter?Morgan,?age?8,?rifled?through?the?racks?at?a?Zara?store?in?Dallas?Thursday?night,?looking?at?$16?bejeweled?T-shirts?and?$10?ruffled?tops.周四晚上，布鲁克斯(Monica?Brooks)和她八岁的女儿摩根(Morgan)在达拉斯一家Zara店的货架间扫荡，浏览标价16美元的珠缀T恤衫和10美元的褶饰上装。Labels?inside?the?clothing?at?the?fast-fashion?chain?showed?that?it?came?from?around?the?globe,?including?from?Bangladesh,?the?site?of?a?spate?of?deadly?textile-factory?fires?and?a?recentbuilding?collapse?that?has?killed?more?than?1,100?garment?workers.从这家快时尚连锁店的服装标签显示，这些服装来自世界各地，包括孟加拉国。孟加拉国的服装厂曾发生一系列致命的火灾，最近，一栋大楼的倒塌导致超过1,100名服装工人死亡。That?surprised?Ms.?Brooks,?a?41-year-old?software?saleswoman?who?shops?at?Zara?more?than?Ishould,?she?said. It?just?goes?to?show?you?that?we?are?not?paying?attention?to?that.这让布鲁克斯感到惊讶。布鲁克斯是一名41岁的软件销售人员。她说，我在Zara购物的次数简直太多了。布鲁克斯说，这只能说明我们以前没注意到衣服的产地。Americans?appetite?for?cheap?clothes?is?one?of?the?strongest?of?the?economic?forces?that?ledto?a?boom?in?Bangladesh,?with?the?resulting?race?to?add?manufacturing?capacity?setting?thestage?for?the?series?of?horrific?accidents.美国人对廉价服装的欲望是引发孟加拉服装业繁荣的最强大的经济力量之一，随之而来的加紧提高产能的趋势成了上述一系列可怕事故的导火索。U.S.?consumers?have?become?accustomed?to?spending?relatively?little?on?clothing?comparedwith?other?items─and?getting?a?lot?for?their?money.?Americans?last?year?devoted?just?3%?oftheir?annual?spending?to?clothing?and?footwear,?compared?with?around?7%?in?1970?and?about13%?in?1945,?according?to?Commerce?Department?data.相比其他方面的开支，美国的消费者已经习惯了在服装上少花钱，但要物超所值。根据商务部(CommerceDepartment)的数据，美国人去年花在服装和鞋类上的支出仅占他们年度开支的3%，相比之下，1970年的这一比例为大约7%，1945年为13%左右。One?reason?Americans?now?spend?so?little?is?that?U.S.?clothing?prices?have?fallen?significantlyover?the?past?two?decades,?after?rising?in?the?1950s, 1960s?and?especially?in?the?1970s.美国人在服装上的支出这么少的一个原因是，美国的服装价格过去20年大幅下降，而此前，在上世纪50、60年代，尤其是70年代，服装的价格一直在不断上升。Chains?like?Inditex?SAs?ITX.MC?+0.98%?Zara?and?Hennes?amp;?Mauritz?ABs?HM-B.SK+0.77%?Hamp;M?have?set?the?tone?for?fast?fashion.Inditex?SA旗下的Zara和海恩斯莫里斯(Hennes