实体商业构建互联网+模式以银泰与喵街为例.docxVIP

毕 业 论 文（2016届）实体商业构建互联网+模式以银泰和喵街为例学 院专 业班 级学 号学生姓名指导教师日 期 PAGE \* MERGEFORMAT PAGE \* MERGEFORMAT 2实体商业构建互联网+模式以银泰和喵街为例摘 要随着改革开放进程的不断加快以及市场经济体制的不断完善，我国生产力水平不断提高，人民生活不断得到改善，社会商品也不断丰富，产品市场的供求关系也逐渐发生了改变，逐渐开始由卖方市场向买方市场转变。在社会经济活动中,由于服务业的发展和产品营销中服务活动所占比重的提升,实体商业构建的互联网模式从市场营销中独立出来,实体构建的网络销售应运而生,它既是从市场营销学中衍生而来的,也是对市场营销学的拓展,是推动第三产业发展的动力和理论依据。本文以银泰和喵街为例，充分阐释了实体商业构建的互联网+模式的利和弊。关键词 商业构建;互联网;银泰和喵街Entity business building Internet + model with silver taihe meow street as an exampleAbstractWith the accelerating process of reform and opening up and the continuous improvement of the market economy system, the productivity level enhances unceasingly in our country, the peoples life continuously improved, also enrich the social commodity, product market supply and demand also changed gradually, gradually began to be covered by the seller market to buyers market. In social economic activities, due to the service campaign in product sale and the development of service trade proportion of ascension, the entity of commercial building Internet pattern from market comes out independently in sale, entity to build network marketing arises at the historic moment, it is not only derived from the marketing, is the marketing development, is to promote theoretical basis and the power of the development of the tertiary industry. Based on silver taihe meow street as an example, this paper fully explains the entity business advantages and disadvantages of building the Internet + model. Key words Commercial building; Internet; Silver taihe meow street 目录TOC \o 1-3 \h \u HYPERLINK \l _Toc6368 摘 要 PAGEREF _Toc6368 I HYPERLINK \l _Toc21499 Abstract PAGEREF _Toc21499 II HYPERLINK \l _Toc19367 引言 PAGEREF _Toc19367 1 HYPERLINK \l _Toc16984 一、银泰和喵街的介绍 PAGEREF _Toc16984 1 HYPERLINK \l _Toc31512 （一）银泰商业的概述 PAGEREF _Toc31512 1 HYPERLINK \l _Toc6290 （二）喵街的简介 PAGEREF _Toc6290 1 HYPERLINK \l _Toc20067 （三）银泰和喵街营销商业性的特点 PAGEREF _Toc20067 2 HYPERLINK \l _Toc4575 二、实体商业构建互联网银泰和喵街发展的缺陷 PAGER