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UNIT1
In order to generate positive press, Philip Knight, the chairman and
executive if Nike, announced that he would toughen the health and safety
standards and decrease the use of child labor. Although there is a lot of smoke
in knights initiative, if Knight keeps his promise, it is necessary for other apparel
companies to make a similar pledge. Footwear factories are equipped with
heavy machinery that can cause serious injury, and much of the raw material
used in the factories is tox ic. Knights child labor initiative is a smokescreen.
In order to keep decent public relations, Knight announced that he would crack
down on the use of kids. The biggest problems with Nike are that overseas
workers make wretched, below-subsistence wages Even a tiny sum would make
a significant difference in the lives of the worker in overseas factories. Human
right organizations have been saying that Nikes overseas workers need to make
the equivalent of at least 3 dollars a day to cover their basic food, shelter and
clothing needs. However, Nikes curent strategy is to reshape its public image to
get rid of arbitrary abuse while doing as little as possible for the workers.
Nguyen, a Nikes worker in Vietnam, revealed the use of corporal punishment
and tapr working conditions to the public from team leader to cleaning the toilet
s Despite an excellent employment history, she found herself demoted from
team leader to cleaning the toilets and at last was forced to resign. It seems
that there is no change in Nike.
为了产生积极的新闻,耐克的董事长兼执行官菲利普奈特宣布他将强化健康和安全标
准并减少使用童工。虽然骑士的倡议有很多烟,但如果奈特信守诺言,其他服装公司也有
必要作出类似的承诺。鞋类工厂配备了可能造成严重伤害的重型机械,工厂使用的大部分
原材料都是有毒的。奈特的童工倡议是一个烟幕。为了保持良好的公共关系,奈特宣布他
将严厉打击儿童的使用。耐克面临的最大问题是,海外工人的工资水平低于工资,即使是
微不足道的工资也会对海外工厂工人的生活产生重大影响。人权组织一直在说,耐克的海
外工人每天至少需要花3 美元才能满足他们的基本食物,住所和衣物需求。然而,耐克的
一个主要策略是重塑其公众形象,以消除任意滥用,同时尽可能少地为工人做。越南耐克
工人Nguyen 透露,从团队领导到清洁厕所,公众使用体罚和tapr 工作条件尽管有良好的
工作经历,她发现自己从团队领导降职到清洁厕所,最后被迫辞职。似乎耐克没有变化。
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