管理学罗宾斯9版教师手册_1.docVIP

Part 5 – Controlling Chapter 15 - Operations Management14Copyright ?2011 Pearson Education, Inc. publishing as Prentice Hall15Copyright ?2015 Pearson Education, Inc.15-1Copyright ?2013 Pearson Education, Inc. publishing as Prentice HallCHAPTER15OPERATIONS MANAGEMENTLEARNING OUTCOMESAfter reading this chapter students should be able to:Define operations management and explain its role.Define the nature and purpose of value chain management.Describe how value chain management is done.Describe contemporary issues in managing operations.Management MythMYTH: In the future of manufacturing, robots will replace almost all workers. TRUTH: Robots will complete menial jobs and free humans to focus on creative a flexible work. Teaching TipsStudents have probably not given much thought to what it takes for companies to get their goods and services to customers. Challenge students to think about the difficulties organizations face by bringing a newspaper to class and pointing out significant news events that ultimately affect producers and retailers. For example, hurricanes (or monsoons), freezing weather, and drought on one continent can affect retailers in another. Political instability in the North Africa can affect the price of oil. Monetary problems in Greece and Italy can affect the Euro and the Dollar.WHY IS OPERATIONS MANAGEMENT IMPORTANT TO ORGANIZATIONS?Learning Catalytics Question: Instructor Directions and Follow-UpQuestion TypeQuestionAnswer/ResponseFor the InstructorMany ChoicesWhat are the inputs that start the transformational process?The correct responses are: people, technology, capital, equipment, materials, and informationStudents understand the operations system, but may not understand the role of the individual in the system. Use this question to help them see themselves in the larger system of the transformation of goods and services. What is Operations Management?Operations management refers to the design, operation, and control of the transformation pr