商业模式中的文化窘境与文化突围——湖南卫视的艰难探索之路-cultural dilemma and cultural breakthrough in business model - difficult exploration road of hunan satellite tv.docxVIP

下载本文档

15
0
约6.57万字
约 63页
2018-07-31 发布于上海
举报
版权申诉

商业模式中的文化窘境与文化突围——湖南卫视的艰难探索之路-cultural dilemma and cultural breakthrough in business model - difficult exploration road of hunan satellite tv.docx

1、原创力文档（book118）网站文档一经付费（服务费），不意味着购买了该文档的版权，仅供个人/单位学习、研究之用，不得用于商业用途，未经授权，严禁复制、发行、汇编、翻译或者网络传播等，侵权必究。。
2、本站所有内容均由合作方或网友上传，本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺！文档内容仅供研究参考，付费前请自行鉴别。如您付费，意味着您自己接受本站规则且自行承担风险，本站不退款、不进行额外附加服务；查看《如何避免下载的几个坑》。如果您已付费下载过本站文档，您可以点击这里二次下载。
3、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等，请点击“版权申诉”（推荐），也可以打举报电话：400-050-0827(电话支持时间：9:00-18:30)。
4、该文档为VIP文档，如果想要下载，成为VIP会员后，下载免费。
5、成为VIP后，下载本文档将扣除1次下载权益。下载后，不支持退款、换文档。如有疑问请联系我们。
6、成为VIP后，您将拥有八大权益，权益包括：VIP文档下载权益、阅读免打扰、文档格式转换、高级专利检索、专属身份标志、高级客服、多端互通、版权登记。
7、VIP文档为合作方或网友上传，每下载1次，网站将根据用户上传文档的质量评分、类型等，对文档贡献者给予高额补贴、流量扶持。如果你也想贡献VIP文档。上传文档

商业模式中的文化窘境与文化突围——湖南卫视的艰难探索之路-cultural dilemma and cultural breakthrough in business model - difficult exploration road of hunan satellite tv

II II Abstract With the development of Chinas cultural policy, cultural production in China is different from any era.On the one hand, a cultural product need to creat the form that people love to meet the spiritual needs of the audience,in the other hand have to face the market to participate in market competition widely to create economic benefits. On the cultural industry background, Chinese TV media on the process of the market to release of hitherto unknown culture productivity, gross appearance for each provincial SAT-TVs have stars, each in the commercialization of supernatural powers, to seek their own development brand features, modern commercial means into the media operation, the pursuit of business value and aesthetic value a win-win situation. However, this process occurs due to the pursuit of economic interests in culture to guide the role of anomie, produced and friction against TV social and cultural functions, such as entertainment, copycat, the commercial value of the one-sided emphasis on the cultural value of the neglect or even damage, conflict of culture value and commercial value. This requires a value orientation level and control analysis, harmony and unity of economic benefit and social benefit. Based on the television industry brand leaders -- a case study of Hunan satellite TV, combing the development of brand of entertainment Happy China and the status quo, summarize and review of Hunan satellite TV commercial success on the one hand, more important is the cultural meaning of interpretation of it, analyzing social and cultural factors, it is a new force suddenly rises. The encounter cultural value loss factor the bottleneck in the development of culture, and how to obtain sustainable development, the Hunan satellite TV commercial development and the choice of cultural value as the two main line, combining vivid examples, summarizes the basic law of culture in the process of marketization of commercial value and cultural value. Key words: