山东省城市中产阶层体育消费行为分析-analysis of sports consumption behavior of middle class in shandong province.docxVIP

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山东省城市中产阶层体育消费行为分析-analysis of sports consumption behavior of middle class in shandong province.docx

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山东省城市中产阶层体育消费行为分析-analysis of sports consumption behavior of middle class in shandong province

PAGE PAGE IV consumption by paying the principal traditional to take the cash payment, supplemented by credit card overdrafts and installment credit consumption; consumer attitudes tend to spend in the West thought, to meet their actual consumption.(6) affect the middle class sport consumption behavior in the city of Shandong Province by many factors, consumers to their own factors, social factors, the sports market in the consumer market factors as well as marketing communication factors. Studies have shown: the new era to promote the development of countermeasures for middle class sport consumer behavior in the city of Shandong Province shall do the following aspects: (1) to strengthen the construction of consumer culture, and guide the middle class to establish a scientific and rational view of consumption; (2) sports consumer awareness, training middle class active sport consumption motivation and attitude; (3) to strengthen consumer education to improve the awareness of the middle class consumer rights and interests of maintenance; (4) development to cultivate suitable for the production sectors of the characteristics of the sports consumer market; (5) broaden the sports consumer information dissemination channels information dissemination efforts to enhance sports consumption; (6) establish and improve the sports consumer policies and regulations, standardize the operation of the sports consumer market; (7) to develop a reasonable marketing services and promotions. Key words: the middle class; sports consumption; Shandong Province 目录 HYPERLINK \l _bookmark0 1.导论 1 HYPERLINK \l _bookmark1 1.1 问题的提出 2 HYPERLINK \l _bookmark2 1.2 研究目的与意义 2 HYPERLINK \l _bookmark3 1.3 文献综述 6 HYPERLINK \l _bookmark4 2.研究设计 7 HYPERLINK \l _bookmark5 2.1 相关概念界定 7 HYPERLINK \l _bookmark6 2.2 研究对象与方法 8 HYPERLINK \l _bookmark7 3.研究结果与分析 11 HYPERLINK \l _bookmark8 3.1 调查样本基本情况 11 HYPERLINK \l _bookmark9 3.2 山东省城市中产阶层体育消费行为现状分析 14 HYPERLINK \l _bookmark10 3.2.1 山东省城