商业门户网站新闻报道分析——以新浪网和搜狐网北京奥运报道为例-analysis of news reports on commercial portal websites - taking sina.com and sohu.coms beijing olympics reports as examples.docx

PAGE PAGE IV Abstract In the mid-1990s, as a new media , the Internet associated with the Olympic Games although it still in the initial stage. In 1996, the Atlanta Olympic Games set the official website. In 2000, as a result of the rapid development of the Internet, text news, images constituted of the Sydney Olympic Games’ report. However, at the Sydney Olympic Games, the NBC has been bought the television rights of the Olympic Games before the 2008 Olympic Games .In order to protect the rights of the broadcasting companies,with the multi-argument, the International Olympic Committee decided to excluded network media from the Sydney Olympics, but the sponsor —NBC, IBM and other related sites can report with video reports.In the 2004 Athens Olympics, the network had a rapid development, networks, telecommunications networks, the Internet, forming a powerful network of information transmission and dissemination ,that is to say,they ensured that the real-time news and information would be transfered in time. But there were strict restrictions on the Internet media. However, in the 29th Beijing Olympic Games, The network was first included in the Olympic Games media coverage system, which had epoch-making significance. It also marked that the network played an equal role in the Olympic Games reports under the competed with the traditional media. In the Olympics news, the major represent of the network——major - business portal had a good performance in the fierce competition ,They obtained the double harvest in economic and social benefits. It had an unusual significance that the network media was firstly included in the Olympic Games under the identity of insider.That is,There are far-reaching significance to research the Olympics News of business-portal sites.Chinas two major business-portal operators - Sina and Sohu’s news in the Olympics had a good performance also. The two sites had many similar characteristics in the Olympics news. Therefore, the study of the