上海居民出境旅游风险感知影响机理分析-analysis on the influence mechanism of shanghai residents perception of outbound tourism risk.docxVIP

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上海居民出境旅游风险感知影响机理分析-analysis on the influence mechanism of shanghai residents perception of outbound tourism risk.docx

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上海居民出境旅游风险感知影响机理分析-analysis on the influence mechanism of shanghai residents perception of outbound tourism risk

summarizedfromthesefourtypeofrisks,andthereisacertainrelationshipbetweenthestructurewitheachother.Therefore,thestudyofriskperceptionofresidentsfromseveraltypesofriskistostart,andfurtherillustratestheurbanoutboundtourismriskperceptionfactors:individualfactors,managementfactors,productandenvironmentalfactors.Last,itisthefactorsaffectingurbanresidentsoutboundtourismriskperceptioninfluencemechanism.Aroundthedimensionsofoutboundtourismriskperception,furtheranalysisoftheeffectsofoutboundtourismriskperceptionmechanism.Frombothinternalandexternalmechanismstoelaborateexplanation,themainperformanceofinternalmechanismistheinfluenceofthefactorsaffectingtheindividualsownperceptionofrisk;theperformanceofexternalmechanismisthefactorsfromtheexternalenvironmenttoexploretheinfluenceofriskperception;theytwotogetherconstitutetheinfluencemechanismofoutboundtourismriskperception.Chapter4istheempiricalstudyofShanghairesidentsoutboundtourismPerceivedrisk.PerceivedriskmechanismforoutboundtourismtheoreticalhypothesisputforthsupplementedShanghaiinstancevalidation,Shanghairesidentsoutboundtourismsurveydataisanalyzed,andcombinedwithShanghaitourists’complaintdata,toknowaboutthemainfeaturesoftourismriskperceptionofShanghairesidents.Thenverifythattheimpactofoutboundtourismriskperceptionassumptionscontent,andfoundeddrawnnumerousassumptions.Therebyprovethecorrectnessoftheinfluencemechanismofoutboundtourismriskperception.Comparedtheextentofinfluenceofinternalandexternalmechanisms,andfoundthatmoreimpactofexternalmechanisminfluencesthantheinternal,soitindicatesthenextdirectionofoutboundtourismriskmanagementandcontrol.Chapter5isthestudyofShanghairesidentoutboundtravelriskmanagementandcontrol.Studiesbyoutboundtourismriskperceptionmechanismofurbanresidents,andcombineswithempiricalanalysis,specificcontentanddirectionofoutboundtourismriskmanagementareclear.Respectively,fromthegovernmentlevel,enterpriseperspectiveandintegratedmanagementofthethreeaspectsofriskmanagementandcontrolofoutboundtourismstrategyrequi