深圳移动室内覆盖系统投资项目后评估分析-post - evaluation and analysis of shenzhen mobile indoor coverage system investment project.docxVIP

AbstractWiththeregionsrapideconomicdevelopment,advancingincommunicationtechnologyandtheconsumerbehavior’sdiversificationinthecommunicationsmarket,communicationsmarketisfierecompetitive.AlthoughthecommunicationsnetworksizeandmobileusersofShenzhenMobilebranchhasaleadingmarketposition,butthemobilecommunicationsmarketbecomesmoresaturated,theusersconsumptionpotentialisdiminished,whichrequiresthatShenzhenmobilebranchpaysaneffortstobuildhigh-qualitymobilenetworkoperatingsystem,toprovidehighqualitybusiness,brand,network,business,services,soastogainandcompetitiveadvantage.Toreachthisobject,itisnecessaryforShenzhenmobilebranchtoinvestintheindoorcoveragesystemfrom2006to2008.EvaluationtheprojectisnotonlyrequirementbyChinaMobile,butalsoforthebranchtosummarizetheexperienceandtoguidefutureprojectsandeffectiveconstruction.Therefore,theindoorcoveragesystem‘sinvestmentprojectpost-evaluationinShenzhenmobileisnotonlytodiscovertheexistenceofsuccessfulexperienceandriskfactors,butalsofacilitatethelaunchingguidanceforthesimilarprojects.Inthisregard,thethesishasatheoreticalvalueandpracticalsignificance.Inthisthesis,Basedonthereviewofexistingrelevantresearchandprojectevaluationtheory,thebackgroundofindoorcoveragesysteminvestmentprojectofShenzhenmobilebranch,wefirstdeterminetheprojectobjectives,projectinvestment,projectscheduleetcoftheindoorcoveragesystemconstructioninShenzhenmobileof;Second,weuseprojectpost-evaluationtheoryandmethodstomakeassessmentontheobjectives,network,constructionprocess,effectiveness,impactionandotheraspectsoftheindoorcoveragesystemprojects.Thirdly,weanalysizetheprojectsriskfactors,includingdemandrisk,financialriskandriskmanagementcoordination.Fromthepointofviewonprojectprocess,wedeteriminethekeyelementsofthevariousprocessstagesoftheproject.Finally,fromtheperspectiveofprojectmanagement,wepresentsomerecommendations,suchasstrengtheningtheawarenessofprojectmanagement,establishascientificmonitorindexsystem.Theresearchresultsinthethesisenrichstheexistingtheoryofcommunication