生态旅游引导下的小城镇形象塑造分析——以上海崇明县陈家镇为例-analysis on the image building of small towns under the guidance of ecotourism - a case study of chenjia town in chongming county, shanghai.docxVIP
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生态旅游引导下的小城镇形象塑造分析——以上海崇明县陈家镇为例-analysis on the image building of small towns under the guidance of ecotourism - a case study of chenjia town in chongming county, shanghai
摘要城市化的快速发展使小城镇形象在继承与更新中暴露出一系列的问题,如城镇历史文脉缺失、地域风情弱化、形象日渐趋同等,导致越来越多的自然与人文资源在生态效益、经济效益与政绩效益的博弈中丧失殆尽。那些依靠旅游产业带动发展的小城镇也渐渐失去原有的活力,沦为一种低俗守旧、日趋衰微的大众旅游“自留”地。在城乡一体化建设的背景下,论文围绕小城镇形象塑造的核心命题,以生态旅游开发理念为切入点,通过强化环境生态维育理念,突出视觉审美的旅游品质,促成有着生态资源的小城镇持续、良性的发展。小城镇生态旅游开发的核心,是在面对旧有的传统旅游模式对小城镇环境的负面影响下而产生的新理念、新方法。论文以生态价值为导向,建立新的规划理念,采取新型的自然旅游形式,使之形成新的发展模式。进一步分析小城镇生态旅游的特征与优势,明确旅游行为与小城镇形象的关联性,梳理旅游对小城镇形象的影响因素,探求生态旅游对小城镇形象塑造的引导途径。把城镇识别系统应用于城镇形象建设中,将生态思想融入到旅游理念、视觉、行为三个层面,分别提出形象塑造的策略与建议。本文对小城镇形象的研究以生态旅游为导向,把“自下而上”的生态理念作为小城镇形象塑造的先决条件,既保护了生态系统的完整性,又保证了旅游资源的永续利用;以营造特色为宗旨,在保留原真的生态聚居与生活模式的前提下,建设富有生态特色的旅游城镇。本文在动力机制上为小城镇可持续发展提供新的思路,为我国具有生态旅游资源的小城镇提供理论参考和依据。关键词:小城镇形象,生态旅游,城镇识别系统,生态,陈家镇IMasterDissertationofSuzhouUniversityofScienceandTechnologyAbstractAbstractTherapiddevelopmentofurbanizationexposedaseriesofproblemstotheimageofsmalltownsintheinheritanceandupdate,suchasthelackofhistoricalcontext,theweakeningofregionalcustoms,andthegrowingconvergenceabuseofimage,leadingtomoreandmorenaturalandhumanresourceslostinthegamebetweenthereasonableuseandtheeconomicinterestsandthepoliticalachievementbenefit.Thesmalltownsrelyonthetourismindustryaregraduallylosingtheirvitalities,thusreducingtoavulgar,conservativeanddecaytourismprivatelyownedarea.Inthebackgroundofthecityandcountrysideintegrationconstruction,inordertoimprovethetownwithecologicalresourcestothecontinuousandpositivedevelopment,thethesisaroundthecoreoftownimage,taketheconceptofecotourismasthekeypoint,throughtheidealismofstrengtheningtheecologicaldimensionsterileandoutstandingthetourismqualityofvisualaesthetic.Basingtheoldtraditionaltourismmodel,whichhavenegativeeffectstothesmalltownenvironment,generatinganewconcept,anewmodeandanewmethod.Thethesissettleonnewplanningconceptinthedirectionofecologicalvalueandtakeanewnaturaltourismstyletoformanewdevelopmentpattern.Bythewayofanalyzingthecharacteristicsandadvantagesofthetownecotourism,explicatingtherelationshipbetweentravelbehaviorandtownimageandextractingtheinfluencefactoroftravellingbringstothetownimage,thentofindagu
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