情绪和时间压力对购买决策中信息加工影响的实验分析-experimental analysis of the influence of emotional and temporal pressure on information processing in purchasing decision - making.docxVIP

8.1实验目的..........................................................................................................................418.2实验假设..........................................................................................................................418.3实验方法..........................................................................................................................418.3.1被试.......................................................................................................................418.3.2实验材料和工具...................................................................................................418.3.3实验设计...............................................................................................................418.3.4实验程序...............................................................................................................428.4结果..................................................................................................................................438.4.1情绪诱发效果的检验...........................................................................................438.4.2时间压力感诱发的检验.......................................................................................448.4.3情绪和时间压力对购买决策中信息搜索深度影响的分析...............................448.4.4情绪和时间压力对购买决策中信息搜索模式影响的分析...............................468.5讨论..................................................................................................................................488.5.1对自变量操纵的检验...........................................................................................488.5.2情绪和时间压力对购买决策中信息搜索深度的影响.......................................498.5.3情绪和时间压力对购买决策中信息搜索模式的影响.......................................498.6结论..................................................................................................................................509总讨论和总结论.....................................................................................................509.1总的讨论...............