会议日程-lnoppenmarketingsense.pdfVIP

What’s in it for Me? Brands are an expression of personality, a source of inspiration, entertainment as well as fashion and a foundation of trust. In order to activate demand- we have to ignite the passion of the consumer with the power of a big idea Conference Agenda – an idea that emotively connects the brand with the consumer at the right time, in the right place and in the right way – motivating consumer commitment. During two days of intensive meetings, you will hear a crafted blend of research, strategy and applications that will come from a tight-knit group of specialized marketing disciplines, innovative thinkers and creative conceptors… Key topics covered by this program include - • How to get into the life and the experience allegiance with Chinese consumers • How to maximize brand impact with integration of event, sponsorship, participative media… • Demystify ROI - analyze, evaluate and measure all connection points available to brands • Adopting consumer shopper insights to align marketing strategies for profit and growth • Activating brand and consumer at retail and Challenges in creating a unique marketing push Lnoppen Marketing Sense and Science Series Events October 26th –27th 2006 The Regent Shanghai, China Activating Brand, Consumer and Demand from Motorola · Diageo · Disney · IKEA · Opera · Costa · Unilever · Converse · LYCRA · BBDO · Google Come and enjoy interactive discussion and peer exchange with senior marketing and brand directors, brand and product managers and marketing head for marketing activation, brand building, trade marketing, consumer program, market research, etc. among FMCG, electronics, automobile, financial and other consumer goods companies Presenting | Luncheon Sponsor Doc