消费者的选择个人需求和场需求的导出.PPT

消費者的選擇： 個人需求和市場需求的導出 預算的限制 預算線：有限所得最多可購買的各種產品的組合（消費的客觀限制） graphical representation of all possible combinations of a household’s purchases of two goods, given their prices and a fixed amount of money to spend the maximum amounts of the goods the consumer can afford 預算線 預算線的截點 原所得 =$30，Pmovie=$6, Psoda=$3 可購買最多的電影票 (movie，soda)=(5 ，0) 可購買最多的可樂 (movie，soda)=(0 ，10) Consumption Possibilities PSQS + PMQM = Y Divide both sides of this equation by PS, to give: QS + (PM/PS)QM = Y/PS Then subtract (PM/PS)QM from both sides of the equation to give: QS = Y/PS – (PM/PS)QM The term Y/PS is Lisa’s real