哈尔滨市导游人员流失原因及对策研究论文.docVIP

PAGE I 哈尔滨市导游人员流失原因及对策研究 Research on Reasons and Countermeasures of Flow of Harbin Tour Guides 摘 要 自改革开放以来，旅游业得到了快速的发展，成为推动国民经济发展的重要力量。导游服务是旅游业的主要产品，对人力资源的依赖比其它行业更为严重。目前，中国旅游行业中导游管理体制存在极大的不合理性，这也是直接制约导游服务质量提高的根源所在，也是出现导游人员流失的问题根源。文章从导游流失现状出发，针对当前导游管理制度中存在的问题及其原因进行了分析，并提出了改革不合理制度的具体办法，以此说明保住有价值的导游员，实现企业人力资源的最佳配置与使用效果最大化，是每个旅游企业获得竞争优势，得以持续、健康发展的关键。 关键词：人力资源；导游人员；人员流失；旅游业 PAGE II Abstract Since the reform open, the tourism industry gets to fly develop soon, becoming important power that puches the national economy development. The service is the main products of tourism industry, so the reliance on human resource is more services than that of other trades. At present, in China traveling behavior industry tour guide salary system existence enormous unfairness, this also is directly restricts the root which the tour guide grade of service and flow of tour guide enhances to be at. The article will embark from the flow of tour guide present situation, through will carry on the analysis to the problem and its the reason in view of the current tour guide management in has carried on the analysis, and proposed the reform unreasonable salary means, by this showing remain the valuable tour guides，to realize the optimal allocation and efficient use of human resource, are the keys to every tourism enterprise acquire the competitive superiority for persistent and healthy development． Keywords：Human Resource Management; Tour Guide; Flow of Human Resource; Tourism Industry 目　　录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc 摘 要 PAGEREF _Toc \h I HYPERLINK \l _Toc Abstract PAGEREF _Toc \h II HYPERLINK \l _Toc 1 绪 论 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.1 研究背景 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.2 研究的目的和意义 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.2.1 研究目的 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 1.2.2 研究意义 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 1.3 国内外研究现状 PAGEREF _Toc \h 3 HYPERLINK \l _Toc 1.3.1 国外研究现状 PAGEREF _Toc \h 3 HYPERLINK \l _Toc 1.3.2 国内研究现状 PAGEREF _Toc \h