易太极太极养生馆VI设计方案毕业设计论文.docVIP

PAGE 本科学生毕业设计 “易太极”太极养生馆VI设计方案 系部名称： 人文科学系 专业班级： 艺术设计B05-61班 学生姓名： 指导教师： 职 称： The Graduation Design for Bachelors Degree SHANG HAI TAI CHI HEALTH CLUB —VI Design Candidate： Specialty： Art Design Class： B05-61 Supervisor： PAGE 14 PAGE 14 摘　　要 本设计说明通过对国内外VI设计设计研究状况和相关领域中已有的研究成果的分析，根据国内现有的VI设计特点，探讨中国元素VI设计的发展模式，制定出选题的背景、目的及意义，进而做出了本设计方案。 本方案是上海“易太极”太极养生馆企业的VI设计，目前已导入部分VI应用系统。方案中把中国元素的设计理念和现代语言进行了很好的排列组合，达到中国元素感与现代设计结合的目的。富有人性化的设计，适宜于大众接受。东方传统文化、朴素的自然的哲学观，养生观念，同现代西方先进设计理念的设计思潮，在方案中便找到了有机的思想理论结合点。方案中，除了采用中国传统元素外，更多的采用了简体大方的设计风格，使设计更合理、更人性化。 关键词：简约；中国元素；现代；养生 Abstract According to the research situation of the VI design internal and external, analyze the extant research achievements of the relation domains, this thesis is on the basis of the extant characteristic of the VI design internal, invest the develop mode of the VI design in china, lay down the background, purpose and meaning of the selected topic. This is a VI design of the Shang Hai Tai Chi health club, which is a regular design. It is a good arrange combination of the modern design idea and the modern language, so that it achieves the senses of modern and integration. It can be easy to accept because of the humanity design. There will be an organic combine of the eastern tradition culture, nature sense of philosophy and the modern sense of design in the west. In the project, besides of a large number of modern characteristics, it also contains a design style of simple and clear, that makes the design presents a more reasonable and more humanity style. Keyword: brief; Traditional element in China；Modern； Keep in good health 目　　录 摘要 …………………………………………………………………………………Ⅰ Abstract ………………………………………………………………………Ⅱ 第一章 绪论…………………………………………………………………………1 1.1 发展状况 ……………………………………………………………1 1.2 选题背景………………………………………………… 1 1.3 企业概况 ………………………………………………………… 1 1.4 企业导入VI的目的与意义 ………………………………………