工业设计之本土化产品设计.docVIP

本土化产品设计 摘要： 随着社会的发展,单纯的外观设计是不能够满足人们的追求.工业设计，具体的说是设计师基于自身的本土文化底蕴，运用已有的工具和工艺，根据美学要求，用创造性的手法将材料加工成具有一定造型艺术的实体，使之成为具有使用价值和欣赏价值合一的产品。产品的艺术造型是否成功取决于消费者的购买，其中最关键的是产品的造型设计是否立足于本土文化。蕴涵浓厚民族地方气息元素的产品无形中会提升了产品自身的商业竞争力，促进产品的销售。社会文明的不断提高，使越来越多的有识之士意识到了设计的文化内涵问题，设计必须融入当地的文化进去才可能得到持续性的发展，特别是在中国这样一个地大物博、人口众多，处于东亚文化核心地位的国度里，更是需要迫切解决的问题。 Abstract Along with societys development, the pure outward appearance design is can satisfy peoples pursue The industrial design, concrete saying was the designer based on own native place culture inside story, the utilization already the tool and the craft which had, according to esthetics request, processed with the creative technique the material has the certain plastic arts the entity, caused it to become has the use value and the appreciation value gathers a product. Whether the product artistic modelling does succeed is decided by consumers purchase, what is most essential is the product modelling designs whether bases on the native place culture. Contained the thick national place breath element the product imperceptibly to be able to promote the product own commercial competitive ability, the promotion product sale. The social civilization unceasing enhancement, caused more and more many men of insight to realize the design cultural connotation question, the design has had to melt into the locality the culture to go in only then possibly obtains the long-enduring development, specially in Chinese such bounteous, large population, was at the East Asian culture core position in the state, was the question which needed urgently to solve. 关键词：本土化，文化，产品设计 一 本土文化是设计的基石 设计的核心是人，所有的设计其实都是围绕着人的需要展开的,社会的发展，我们已经不能简单的把我们的产品作为一个工具或者是器物来看待，在强调产品实用性的同时，人们越来越注重产品可承载的情感内容。即希望通过产品获得某种情绪感受，满足特定的感情需要，如表达友情、亲情；寄托希望、向往；展示情趣、格调；追求自然、回归等。产品被要求蕴涵丰富的感情色彩，以能够满足消费者的感情需要,这无形中道出了文化在设计中的作用。 设计是社会文化的一个有机组成部分，它在文化的参与和制约下展开和完成并体现出当时文化的风貌。不同的文化有着不同的精神风习和文化心理结构或说文化心理逻辑，反映不同的价值和审美观念，它们在工业产品、建筑、服饰、环境建设等设计过程中起到不可忽视的作用。纵观设计发展的历史，我们可以发现，任何时代的设计都是与当时的文化紧密联系在一起的。正如鲍列夫在《美学》中所说：艺术设