企业地宗旨和使命.pptVIP

;;;Difficult and complex sentences 1.There are also businesses in which economically there is only one customer while strategically—in terms of buying decision—there are two or more.（41.2） 还有一些企业，从经济上说只有一种顾客，但从战略上来说——从购买决策来说——却有着两个或更多的顾客。;2.Manufacturers tend to consider this as irrational behavior. But the first rule is that there are no irrational customers. Customers almost without exception behave rationally in terms of their own realities and their own situation.（42.1.1） 制造业者常常认为这是一种不合理性的行为。但是，首先就不存在着什么无理性的顾客。顾客几乎毫无例外地是从他们自己的现实和情况出发而合乎理性地行动的。;3.Xerox owes its success, to a large extent, t