兰精纤维品牌Lenzingfiberbrands.PDF

04.05.2015 蘭精纖維品牌 Lenzing fiber brands Echo Mok Head of Marketing Communications Asia 為什麼要品牌? Why branding? 2 1 04.05.2015 為什麼要品牌? Why branding? 3 4 2 04.05.2015 品牌價值:知名度 Brand value: visability 5 品牌價值:客户偏愛 Brand value: customer preference 6 3 04.05.2015 品牌價值:更高盈利 Brand value: higher profitability 7 讓看不見的被看見 Making the invisable visable 8 4 04.05.2015 雙贏的局面 Win-win-situation Visability 9 雙贏的局面 Win-win-situation 為何使用蘭精的品牌 Why to use Lenzing brands: • 蘭精纖維給予最終產品具功能的差異化Lenzing fibers give a differentiating functional attribute to the final product: 蘭精粘膠® 天然的舒適 Lenzing Viscose® stand for natural comfort 天絲® 功能與創新 TENCEL® stands for function and innovation 蘭精® 可持續發展、創新和品質,是纖維素纖 維的市場領先者 Lenzing® stands for the cellulose fiber market leader, sustainability, innovation and quali